If you don’t get any sales via Google, you don’t owe them a single cent. Note: While Google Shopping campaigns operate on a Cost Per Click (CPC) or Cost Per Action (CPA) model, Google Shopping Actions utilizes a Cost Per Sale (CPS) model instead. Google tracks each sale, and at the end of the month, sends the retailer or ecommerce store owner (that’s you!) a commission invoice. Once the shoppers purchase the items they want, their order will be shipped to them.
On Google Assistant-enabled devices: They say, 'OK Google, buy.". GOOGLE ACTIONS ANDROID
On mobile: Google Shopping Android app / Google Shopping iOS app. (It's an online mall with on-demand home delivery service that’s pretty similar to Amazon’s Prime Now.) On desktop: They search on Google Shopping new marketplace,. Shoppers can access the products on Google Shopping Actions in three ways: Shopping Actions team works with a set of merchant pre-approved guardrails to be more efficient when dealing with shopper complaints and be able to provide customer support. Shopping Actions team works with merchant behind the scenes to ensure shopper satisfaction. Google handles first line of customer support and returns. (Again) Prominent merchant branding means shoppers know whom they’re buying from. Google wants to provide merchants with an additional tool to close the purchasing loop seamlessly. Google has no intention to become a direct retailer (no competition from channel). Shopping Actions is a retailer-first platform Voice shopping is trending upward as shoppers find they can complete purchases using Google Home, phones and mobile devices with Google Assistant.Ī closer look at Shopping Actions’ Merchant benefits: The shopping cart icon tells shoppers that products can be purchased using the Google checkout. These will appear in Google search results, Google Shopping ads, image searches and YouTube videos. Individual search results will be designated as shoppable by the use of a shopping cart icon. YouTube to offer shoppable links for products in videos. New Google Shopping homepage that is personalized and customizable. As announced in the Google Marketing Live event, there are new experiences being rolled out that work exclusively through Shopping Actions. New surfaces are being added to Shopping Actions. Google processes transaction and sends order information to merchant for fulfillment. Google has added a transactional layer to its powerful Ads platform so that transactions can now be completed in Google. There’s a lot to unpack, so let’s dive right in! What's New with GoogleShopping Actions? Shopping Actions is changing the shopping experience. The Shopping Actions program also offers shoppers a universal cart on Google Shopping that they can use regardless of whether they’re shopping on mobile, desktop, or using voice search. Google goes on to explain: “Shopping Actions enables a frictionless shopping experience by using a shareable list, universal shopping cart, and instant checkout with saved payment credentials, allowing customers to easily turn browsing into buying.” Google defines it as “a shopping program that allows retailers to surface their products across different Google platforms.” Essentially, Shopping Actions is what enables retailers to sell on Google Shopping via mobile, desktop and voice assistant. So what exactly is Google Shopping Actions? Simply put, Shopping Actions enables retailers to display their products on multiple Google platforms via Google Shopping, including Google Search, the Google Shopping mobile app and the Google Assistant for mobile and Google Home devices.
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